Cisco\u2019s selection as the winner of the AWS Global ISV Partner of the Year award is attributed to significant progress in making our software available on the AWS Marketplace. In the last fiscal year alone, we experienced robust double-digit sales growth in the marketplace for Cisco software. This achievement aligns with Cisco\u2019s strategy of offering our customers a choice of where they purchase Cisco software.<\/p>\n

In fact, the full range of Cisco software\u2014security, observability, networking, and collaboration\u2014is globally available through the AWS Marketplace. This includes Cisco Enterprise Agreements (EAs), enabling consumption across our comprehensive portfolio of software.<\/p>\n

Purchasing through the AWS Marketplace offers numerous advantages to our customers. These benefits include increased speed and agility, enabling customers to quickly and easily procure the software they need to run their businesses. The marketplace also simplifies the procurement process by serving as a centralized platform for managing software purchases and consolidated billing on AWS. Strategically, it makes possible the decrement of Enterprise Discount Program (EDP) commitments, because customers can apply their purchases of Cisco software, dollar for dollar, toward these commitments.<\/p>\n

Better together: Cisco, its partners, and AWS<\/h2>\n

In addition to offering our software on AWS Marketplace, Cisco is deeply engaged in collaborative co-selling initiatives with our partners and AWS. This collaboration is dedicated to optimally and securely deploying and operating our customers\u2019 hybrid cloud environments. Functioning as \u201cone team,\u201d we leverage our extensive range of technologies and services to help ensure that our mutual customers enjoy outstanding experiences that not only meet but also surpass their desired outcomes.<\/p>\n

By focusing on our partner-led approach, we\u2019ve seen a greater than 300 percent increase in the number of our channel partners selling Cisco software on AWS marketplace during the past year. This surge exemplifies our dedication to accelerating the growth of our Tier 1 and 2 partner community and our distributors. This commitment has helped foster triple-digit co-sell growth with our partners and AWS.<\/p>\n

Increasing agility and innovating faster for our customers<\/h2>\n

Finally, our strategy of making all Cisco software available through AWS Marketplace; our commitment to our partner community; and co-selling as \u201cone team,\u201d which brings our impressive array of capabilities together, ultimately leads to faster value realization and improved customer outcomes. At the end of the day, it\u2019s these tangible improvements in customer experience and success that truly capture the essence of why we do what we do.<\/p>\n

In summary, Cisco is dedicated to being where our customers are\u2014today and in the future. I\u2019ve had the privilege of leading the Cisco and AWS partnership since it began five years ago this month. Happy Fifth Anniversary! Being named the AWS Global ISV Partner of the Year is a fantastic way to celebrate this milestone. The journey, partnership, and transformation have been remarkable so far, and we\u2019re just getting started. Here\u2019s to continuing onward and upward!<\/p>\n