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{"id":2249,"date":"2024-01-26T04:53:20","date_gmt":"2024-01-26T04:53:20","guid":{"rendered":"https:\/\/jacksonholdingcompany.com\/3-key-takeaways-from-nrf2024-wes-sylvester-on-january-25-2024-at-627-pm\/"},"modified":"2024-01-26T04:53:20","modified_gmt":"2024-01-26T04:53:20","slug":"3-key-takeaways-from-nrf2024-wes-sylvester-on-january-25-2024-at-627-pm","status":"publish","type":"post","link":"https:\/\/jacksonholdingcompany.com\/3-key-takeaways-from-nrf2024-wes-sylvester-on-january-25-2024-at-627-pm\/","title":{"rendered":"3 Key takeaways from NRF2024 Wes Sylvester on January 25, 2024 at 6:27 pm"},"content":{"rendered":"

NRF (Retail\u2019s Big Show) is an event focused on \u201cwhat\u2019s next\u201d for retailers. It\u2019s an opportunity to showcase our innovation, sustainability, and business value. This year, we featured over 40 theater s\u2026 Read more on Cisco Blogs<\/a><\/span><\/p>\n

\u200b[[“value”:”<\/p>\n

NRF (Retail\u2019s Big Show) is an event focused on \u201cwhat\u2019s next\u201d for retailers. It\u2019s an opportunity to showcase our innovation, sustainability, and business value. This year, we featured over 40 theater sessions helping retailers tackle their biggest challenges. The different sessions leveraged topics like cybersecurity, digital merchandising, personalized engagement, behavioral insights, and queue management. Despite the wide array of topics, three themes resonated throughout each day of the event. Here\u2019s what I saw.\u00a0<\/p>\n

1. Rich personalized communication drives the right engagement\u00a0<\/h2>\n

Boston Consulting Group has said personalization of the consumer journey can drive up to a 40% larger basket, meaning more revenue for the retailer. Webex Connect can deliver a rich, personalized engagement on a consumer\u2019s device, both outside and inside the store, without having to install a client app. Webex Connect can also provide additional channels for Cisco Contact Center, allowing consumers to engage digitally, allowing more efficient utilization of CC agents, freeing them to focus where 1:1 personal engagement is required. \u00a0<\/p>\n

Engagement isn\u2019t only for consumers. In a time where many retailers struggle to attract and retain sufficient quality staff, the ability to engage with staff, streamline hiring processes, onboard staff, and digitally enable HR systems to attract the next-generation associates, can make the difference in whether they chose to work for one retailer or a competitor.\u00a0<\/p>\n

2. Loss and Fraud are a huge concern\u00a0<\/h2>\n

Theft and fraud are two of the largest challenges facing retailers today. As theft and fraud grow exponentially, the issue has been exacerbated by retail labor shortages. Investigating loss is costly, requiring \u201cLoss Prevention\u201d staff to go through hours of video in the hope of seeing something useful. Traditional loss prevention is simply passive loss recording. We offer solutions that move retailers to active loss and fraud detection where suspicious activity is detected, flagged, and sent to the security team right away. While there\u2019s no one-size fits all approach, we work with a number of partners to bring the right options to the table.\u00a0<\/p>\n

3. Tech only matters once you\u2019ve solved a problem\u00a0<\/h2>\n

Retailers go to NRF because they are open to understanding how they can improve their store experience, both front of house and back of house. By focusing on the outcome, we deliver game-changing experiences for both customers and associates. A few examples:\u00a0<\/p>\n

We demonstrated how our Meraki platform can unleash the power of real-time footfall analytics to track traffic-to-conversion ratios, provide store operations insights and enhance store layouts and product placements.\u00a0
\nThousandEyes gives\u00a0retailers unprecedented visibility into their operations environment and allows real-time monitoring for anomalies or outages. This means they can act before that outage impacts business.\u00a0
\nCisco Spaces helps retailers visualize their stores, distribution center, or carpeted spaces, in a single pane of glass. It displays data from a variety of sensors and systems, like temperature, occupancy, air quality, and other data in a location-based information, in an easily digestible interface.\u00a0
\nDuo\u2019s Access Management solutions help retailers meet key FTC and PCI DSS compliance requirements by preventing credential attacks and limiting lateral movement.\u00a0\u00a0
\nCisco AppDynamics empowers retailers to deliver an impeccable buying experience by allowing our retailers to track every aspect of the customer journey across various digital platforms.\u00a0<\/p>\n

Your trusted technology partner in retail\u00a0<\/h2>\n

If you had the chance to stop by our booth, thank you! The conversations and face-to-face interactions my team and I had with our customers, peers, and partners were nothing short of inspiring. We learned a lot too! Cisco is doing some incredible work driving true outcomes for our customers, and NRF \u201824 was a great showcase of where we can go from here.\u00a0\u00a0<\/p>\n

I hope you enjoyed our theater sessions, demo area, and (my personal favorite) Caf\u00e9 Cisco. I was able to mobile order my coffee as soon as I stepped into the booth and once I got to the drive-thru window, it was ready for pick up. For all our Cisco NRF content, I encourage you to visit our microsite.<\/a>\u00a0<\/p>\n

Big thank you to all of the partners, customers, and the Cisco team who made NRF successful. See you all next year!\u00a0<\/p>\n

\n\t\tShare\n
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“]]\u00a0\u00a0Leadership, forward-looking growth, new business models, customer experience, operations, and talent were major themes from NRF. Here’s how Cisco is enabling retailers to thrive in all areas with digital solutions and network management.\u00a0\u00a0Read More<\/a>\u00a0Cisco Blogs\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n

NRF (Retail\u2019s Big Show) is an event focused on \u201cwhat\u2019s next\u201d for retailers. It\u2019s an opportunity to showcase our innovation, sustainability, and business value. This year, we featured over 40 theater s\u2026 Read more on Cisco Blogs<\/a><\/span><\/p>\n

\u200b[[“value”:”<\/p>\n

NRF (Retail\u2019s Big Show) is an event focused on \u201cwhat\u2019s next\u201d for retailers. It\u2019s an opportunity to showcase our innovation, sustainability, and business value. This year, we featured over 40 theater sessions helping retailers tackle their biggest challenges. The different sessions leveraged topics like cybersecurity, digital merchandising, personalized engagement, behavioral insights, and queue management. Despite the wide array of topics, three themes resonated throughout each day of the event. Here\u2019s what I saw.\u00a0<\/p>\n

1. Rich personalized communication drives the right engagement\u00a0<\/h2>\n

Boston Consulting Group has said personalization of the consumer journey can drive up to a 40% larger basket, meaning more revenue for the retailer. Webex Connect can deliver a rich, personalized engagement on a consumer\u2019s device, both outside and inside the store, without having to install a client app. Webex Connect can also provide additional channels for Cisco Contact Center, allowing consumers to engage digitally, allowing more efficient utilization of CC agents, freeing them to focus where 1:1 personal engagement is required. \u00a0<\/p>\n

Engagement isn\u2019t only for consumers. In a time where many retailers struggle to attract and retain sufficient quality staff, the ability to engage with staff, streamline hiring processes, onboard staff, and digitally enable HR systems to attract the next-generation associates, can make the difference in whether they chose to work for one retailer or a competitor.\u00a0<\/p>\n

2. Loss and Fraud are a huge concern\u00a0<\/h2>\n

Theft and fraud are two of the largest challenges facing retailers today. As theft and fraud grow exponentially, the issue has been exacerbated by retail labor shortages. Investigating loss is costly, requiring \u201cLoss Prevention\u201d staff to go through hours of video in the hope of seeing something useful. Traditional loss prevention is simply passive loss recording. We offer solutions that move retailers to active loss and fraud detection where suspicious activity is detected, flagged, and sent to the security team right away. While there\u2019s no one-size fits all approach, we work with a number of partners to bring the right options to the table.\u00a0<\/p>\n

3. Tech only matters once you\u2019ve solved a problem\u00a0<\/h2>\n

Retailers go to NRF because they are open to understanding how they can improve their store experience, both front of house and back of house. By focusing on the outcome, we deliver game-changing experiences for both customers and associates. A few examples:\u00a0<\/p>\n

We demonstrated how our Meraki platform can unleash the power of real-time footfall analytics to track traffic-to-conversion ratios, provide store operations insights and enhance store layouts and product placements.\u00a0
\nThousandEyes gives\u00a0retailers unprecedented visibility into their operations environment and allows real-time monitoring for anomalies or outages. This means they can act before that outage impacts business.\u00a0
\nCisco Spaces helps retailers visualize their stores, distribution center, or carpeted spaces, in a single pane of glass. It displays data from a variety of sensors and systems, like temperature, occupancy, air quality, and other data in a location-based information, in an easily digestible interface.\u00a0
\nDuo\u2019s Access Management solutions help retailers meet key FTC and PCI DSS compliance requirements by preventing credential attacks and limiting lateral movement.\u00a0\u00a0
\nCisco AppDynamics empowers retailers to deliver an impeccable buying experience by allowing our retailers to track every aspect of the customer journey across various digital platforms.\u00a0<\/p>\n

Your trusted technology partner in retail\u00a0<\/h2>\n

If you had the chance to stop by our booth, thank you! The conversations and face-to-face interactions my team and I had with our customers, peers, and partners were nothing short of inspiring. We learned a lot too! Cisco is doing some incredible work driving true outcomes for our customers, and NRF \u201824 was a great showcase of where we can go from here.\u00a0\u00a0<\/p>\n

I hope you enjoyed our theater sessions, demo area, and (my personal favorite) Caf\u00e9 Cisco. I was able to mobile order my coffee as soon as I stepped into the booth and once I got to the drive-thru window, it was ready for pick up. For all our Cisco NRF content, I encourage you to visit our microsite.<\/a>\u00a0<\/p>\n

Big thank you to all of the partners, customers, and the Cisco team who made NRF successful. See you all next year!\u00a0<\/p>\n

\n\t\tShare<\/p>\n
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<\/div>\n<\/div>\n
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\n\t <\/a>\n\t<\/div>\n<\/div>\n<\/div>\n
Share:<\/div>\n
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“]]\u00a0\u00a0Leadership, forward-looking growth, new business models, customer experience, operations, and talent were major themes from NRF. Here’s how Cisco is enabling retailers to thrive in all areas with digital solutions and network management.\u00a0\u00a0Read More<\/a>\u00a0Cisco Blogs\u00a0<\/p>\n

<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2249","post","type-post","status-publish","format-standard","hentry","category-cisco-learning"],"yoast_head":"\n3 Key takeaways from NRF2024 Wes Sylvester on January 25, 2024 at 6:27 pm - JHC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jacksonholdingcompany.com\/3-key-takeaways-from-nrf2024-wes-sylvester-on-january-25-2024-at-627-pm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Key takeaways from NRF2024 Wes Sylvester on January 25, 2024 at 6:27 pm\" \/>\n<meta property=\"og:description\" content=\"NRF (Retail\u2019s Big Show) is an event focused on \u201cwhat\u2019s next\u201d for retailers. It\u2019s an opportunity to showcase our innovation, sustainability, and business value. This year, we featured over 40 theater s\u2026 Read more on Cisco Blogs \u200b[["value":" NRF (Retail\u2019s Big Show) is an event focused on \u201cwhat\u2019s next\u201d for retailers. It\u2019s an opportunity to showcase our innovation, sustainability, and business value. This year, we featured over 40 theater sessions helping retailers tackle their biggest challenges. The different sessions leveraged topics like cybersecurity, digital merchandising, personalized engagement, behavioral insights, and queue management. Despite the wide array of topics, three themes resonated throughout each day of the event. Here\u2019s what I saw.\u00a0 1. Rich personalized communication drives the right engagement\u00a0 Boston Consulting Group has said personalization of the consumer journey can drive up to a 40% larger basket, meaning more revenue for the retailer. Webex Connect can deliver a rich, personalized engagement on a consumer\u2019s device, both outside and inside the store, without having to install a client app. Webex Connect can also provide additional channels for Cisco Contact Center, allowing consumers to engage digitally, allowing more efficient utilization of CC agents, freeing them to focus where 1:1 personal engagement is required. \u00a0 Engagement isn\u2019t only for consumers. In a time where many retailers struggle to attract and retain sufficient quality staff, the ability to engage with staff, streamline hiring processes, onboard staff, and digitally enable HR systems to attract the next-generation associates, can make the difference in whether they chose to work for one retailer or a competitor.\u00a0 2. Loss and Fraud are a huge concern\u00a0 Theft and fraud are two of the largest challenges facing retailers today. As theft and fraud grow exponentially, the issue has been exacerbated by retail labor shortages. Investigating loss is costly, requiring \u201cLoss Prevention\u201d staff to go through hours of video in the hope of seeing something useful. Traditional loss prevention is simply passive loss recording. We offer solutions that move retailers to active loss and fraud detection where suspicious activity is detected, flagged, and sent to the security team right away. While there\u2019s no one-size fits all approach, we work with a number of partners to bring the right options to the table.\u00a0 3. Tech only matters once you\u2019ve solved a problem\u00a0 Retailers go to NRF because they are open to understanding how they can improve their store experience, both front of house and back of house. By focusing on the outcome, we deliver game-changing experiences for both customers and associates. A few examples:\u00a0 We demonstrated how our Meraki platform can unleash the power of real-time footfall analytics to track traffic-to-conversion ratios, provide store operations insights and enhance store layouts and product placements.\u00a0 ThousandEyes gives\u00a0retailers unprecedented visibility into their operations environment and allows real-time monitoring for anomalies or outages. This means they can act before that outage impacts business.\u00a0 Cisco Spaces helps retailers visualize their stores, distribution center, or carpeted spaces, in a single pane of glass. It displays data from a variety of sensors and systems, like temperature, occupancy, air quality, and other data in a location-based information, in an easily digestible interface.\u00a0 Duo\u2019s Access Management solutions help retailers meet key FTC and PCI DSS compliance requirements by preventing credential attacks and limiting lateral movement.\u00a0\u00a0 Cisco AppDynamics empowers retailers to deliver an impeccable buying experience by allowing our retailers to track every aspect of the customer journey across various digital platforms.\u00a0 Your trusted technology partner in retail\u00a0 If you had the chance to stop by our booth, thank you! The conversations and face-to-face interactions my team and I had with our customers, peers, and partners were nothing short of inspiring. We learned a lot too! Cisco is doing some incredible work driving true outcomes for our customers, and NRF \u201824 was a great showcase of where we can go from here.\u00a0\u00a0 I hope you enjoyed our theater sessions, demo area, and (my personal favorite) Caf\u00e9 Cisco. I was able to mobile order my coffee as soon as I stepped into the booth and once I got to the drive-thru window, it was ready for pick up. For all our Cisco NRF content, I encourage you to visit our microsite.\u00a0 Big thank you to all of the partners, customers, and the Cisco team who made NRF successful. See you all next year!\u00a0 Share Share: "]]\u00a0\u00a0Leadership, forward-looking growth, new business models, customer experience, operations, and talent were major themes from NRF. 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Webex Connect can deliver a rich, personalized engagement on a consumer\u2019s device, both outside and inside the store, without having to install a client app. Webex Connect can also provide additional channels for Cisco Contact Center, allowing consumers to engage digitally, allowing more efficient utilization of CC agents, freeing them to focus where 1:1 personal engagement is required. \u00a0 Engagement isn\u2019t only for consumers. In a time where many retailers struggle to attract and retain sufficient quality staff, the ability to engage with staff, streamline hiring processes, onboard staff, and digitally enable HR systems to attract the next-generation associates, can make the difference in whether they chose to work for one retailer or a competitor.\u00a0 2. Loss and Fraud are a huge concern\u00a0 Theft and fraud are two of the largest challenges facing retailers today. As theft and fraud grow exponentially, the issue has been exacerbated by retail labor shortages. Investigating loss is costly, requiring \u201cLoss Prevention\u201d staff to go through hours of video in the hope of seeing something useful. Traditional loss prevention is simply passive loss recording. We offer solutions that move retailers to active loss and fraud detection where suspicious activity is detected, flagged, and sent to the security team right away. While there\u2019s no one-size fits all approach, we work with a number of partners to bring the right options to the table.\u00a0 3. Tech only matters once you\u2019ve solved a problem\u00a0 Retailers go to NRF because they are open to understanding how they can improve their store experience, both front of house and back of house. By focusing on the outcome, we deliver game-changing experiences for both customers and associates. A few examples:\u00a0 We demonstrated how our Meraki platform can unleash the power of real-time footfall analytics to track traffic-to-conversion ratios, provide store operations insights and enhance store layouts and product placements.\u00a0 ThousandEyes gives\u00a0retailers unprecedented visibility into their operations environment and allows real-time monitoring for anomalies or outages. This means they can act before that outage impacts business.\u00a0 Cisco Spaces helps retailers visualize their stores, distribution center, or carpeted spaces, in a single pane of glass. It displays data from a variety of sensors and systems, like temperature, occupancy, air quality, and other data in a location-based information, in an easily digestible interface.\u00a0 Duo\u2019s Access Management solutions help retailers meet key FTC and PCI DSS compliance requirements by preventing credential attacks and limiting lateral movement.\u00a0\u00a0 Cisco AppDynamics empowers retailers to deliver an impeccable buying experience by allowing our retailers to track every aspect of the customer journey across various digital platforms.\u00a0 Your trusted technology partner in retail\u00a0 If you had the chance to stop by our booth, thank you! The conversations and face-to-face interactions my team and I had with our customers, peers, and partners were nothing short of inspiring. We learned a lot too! Cisco is doing some incredible work driving true outcomes for our customers, and NRF \u201824 was a great showcase of where we can go from here.\u00a0\u00a0 I hope you enjoyed our theater sessions, demo area, and (my personal favorite) Caf\u00e9 Cisco. I was able to mobile order my coffee as soon as I stepped into the booth and once I got to the drive-thru window, it was ready for pick up. For all our Cisco NRF content, I encourage you to visit our microsite.\u00a0 Big thank you to all of the partners, customers, and the Cisco team who made NRF successful. See you all next year!\u00a0 Share Share: \"]]\u00a0\u00a0Leadership, forward-looking growth, new business models, customer experience, operations, and talent were major themes from NRF. Here's how Cisco is enabling retailers to thrive in all areas with digital solutions and network management.\u00a0\u00a0Read More\u00a0Cisco Blogs\u00a0","og_url":"https:\/\/jacksonholdingcompany.com\/3-key-takeaways-from-nrf2024-wes-sylvester-on-january-25-2024-at-627-pm\/","og_site_name":"JHC","article_published_time":"2024-01-26T04:53:20+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jacksonholdingcompany.com\/3-key-takeaways-from-nrf2024-wes-sylvester-on-january-25-2024-at-627-pm\/#article","isPartOf":{"@id":"https:\/\/jacksonholdingcompany.com\/3-key-takeaways-from-nrf2024-wes-sylvester-on-january-25-2024-at-627-pm\/"},"author":{"name":"","@id":""},"headline":"3 Key takeaways from NRF2024 Wes Sylvester on January 25, 2024 at 6:27 pm","datePublished":"2024-01-26T04:53:20+00:00","dateModified":"2024-01-26T04:53:20+00:00","mainEntityOfPage":{"@id":"https:\/\/jacksonholdingcompany.com\/3-key-takeaways-from-nrf2024-wes-sylvester-on-january-25-2024-at-627-pm\/"},"wordCount":773,"publisher":{"@id":"https:\/\/jacksonholdingcompany.com\/#organization"},"articleSection":["Cisco: Learning"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jacksonholdingcompany.com\/3-key-takeaways-from-nrf2024-wes-sylvester-on-january-25-2024-at-627-pm\/","url":"https:\/\/jacksonholdingcompany.com\/3-key-takeaways-from-nrf2024-wes-sylvester-on-january-25-2024-at-627-pm\/","name":"3 Key takeaways from NRF2024 Wes Sylvester on January 25, 2024 at 6:27 pm - JHC","isPartOf":{"@id":"https:\/\/jacksonholdingcompany.com\/#website"},"datePublished":"2024-01-26T04:53:20+00:00","dateModified":"2024-01-26T04:53:20+00:00","breadcrumb":{"@id":"https:\/\/jacksonholdingcompany.com\/3-key-takeaways-from-nrf2024-wes-sylvester-on-january-25-2024-at-627-pm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jacksonholdingcompany.com\/3-key-takeaways-from-nrf2024-wes-sylvester-on-january-25-2024-at-627-pm\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jacksonholdingcompany.com\/3-key-takeaways-from-nrf2024-wes-sylvester-on-january-25-2024-at-627-pm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jacksonholdingcompany.com\/"},{"@type":"ListItem","position":2,"name":"3 Key takeaways from NRF2024 Wes Sylvester on January 25, 2024 at 6:27 pm"}]},{"@type":"WebSite","@id":"https:\/\/jacksonholdingcompany.com\/#website","url":"https:\/\/jacksonholdingcompany.com\/","name":"JHC","description":"Your Business Is Our Business","publisher":{"@id":"https:\/\/jacksonholdingcompany.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jacksonholdingcompany.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jacksonholdingcompany.com\/#organization","name":"JHC","url":"https:\/\/jacksonholdingcompany.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jacksonholdingcompany.com\/#\/schema\/logo\/image\/","url":"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2023\/07\/cropped-cropped-jHC-white-500-\u00d7-200-px-1-1.png","contentUrl":"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2023\/07\/cropped-cropped-jHC-white-500-\u00d7-200-px-1-1.png","width":452,"height":149,"caption":"JHC"},"image":{"@id":"https:\/\/jacksonholdingcompany.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/posts\/2249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/comments?post=2249"}],"version-history":[{"count":0,"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/posts\/2249\/revisions"}],"wp:attachment":[{"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/media?parent=2249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/categories?post=2249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/tags?post=2249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}