Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the easy-accordion-free domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/mother99/jacksonholdingcompany.com/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the zoho-flow domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/mother99/jacksonholdingcompany.com/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/mother99/jacksonholdingcompany.com/wp-includes/functions.php on line 6114

Warning: Cannot modify header information - headers already sent by (output started at /home/mother99/jacksonholdingcompany.com/wp-includes/functions.php:6114) in /home/mother99/jacksonholdingcompany.com/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/mother99/jacksonholdingcompany.com/wp-includes/functions.php:6114) in /home/mother99/jacksonholdingcompany.com/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/mother99/jacksonholdingcompany.com/wp-includes/functions.php:6114) in /home/mother99/jacksonholdingcompany.com/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/mother99/jacksonholdingcompany.com/wp-includes/functions.php:6114) in /home/mother99/jacksonholdingcompany.com/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/mother99/jacksonholdingcompany.com/wp-includes/functions.php:6114) in /home/mother99/jacksonholdingcompany.com/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/mother99/jacksonholdingcompany.com/wp-includes/functions.php:6114) in /home/mother99/jacksonholdingcompany.com/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/mother99/jacksonholdingcompany.com/wp-includes/functions.php:6114) in /home/mother99/jacksonholdingcompany.com/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/mother99/jacksonholdingcompany.com/wp-includes/functions.php:6114) in /home/mother99/jacksonholdingcompany.com/wp-includes/rest-api/class-wp-rest-server.php on line 1893
{"id":2371,"date":"2024-02-07T19:55:25","date_gmt":"2024-02-07T19:55:25","guid":{"rendered":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/"},"modified":"2024-02-07T19:55:25","modified_gmt":"2024-02-07T19:55:25","slug":"how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm","status":"publish","type":"post","link":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/","title":{"rendered":"How to Win the SMB Market with Cisco Secure Networking Shawn Yuskaitis on February 7, 2024 at 5:00 pm"},"content":{"rendered":"

If you\u2019ve ever run a 5K race, you know that the last mile often determines the winner. It\u2019s all about timing: You have to choose your moment to accelerate the pace, pull away from the runners around y\u2026 Read more on Cisco Blogs<\/a><\/p>\n

\u200b[[{“value”:”<\/p>\n

If you\u2019ve ever run a 5K race, you know that the last mile often determines the winner. It\u2019s all about timing: You have to choose your moment to accelerate the pace, pull away from the runners around you, and cross the finish line first.<\/p>\n

Selling cybersecurity solutions is like running a 5K. You and dozens of other sellers are vying for position to win deals in the lucrative (and highly competitive) small and medium business (SMB) market. But as a Cisco partner, you\u2019ve got a distinct advantage. And right now is your moment to kick into high gear, because Cisco is setting you up to win\u2014with a superior product and fantastic incentives that your competition can\u2019t match.<\/p>\n

Are you ready to do this? I\u2019m going to show you how to win the SMB market with Cisco Secure Networking solutions like Meraki MX.<\/p>\n

Recognize SMBs\u2019 unique security challenges<\/h2>\n

SMBs need much more from their security solutions than what they\u2019re typically getting. In 2024, being \u201csmall\u201d doesn\u2019t mean you get to fly under the radar: 43 percent of cyber attacks now target SMBs. No wonder that cybersecurity is now the number-one priority for SMB IT teams, according to a TechValidate survey<\/a>. Organizations need an advanced solution to stop sophisticated threats.<\/p>\n

But that\u2019s not their only requirement. An ideal security solution needs to be:<\/p>\n

Simple:<\/strong> Easy setup and intuitive operations are paramount, since SMB IT teams often have limited staff and resources.
\nScalable:<\/strong> Fast-growing SMBs need a flexible solution that can expand with their needs.
\nFast:<\/strong> Security can\u2019t slow down network performance. SMBs need to keep office and remote workers productive to meet business goals.
\nCost-effective:<\/strong> SMBs with limited budgets need to do more with less. They need a solution that provides a lower total cost of ownership (TCO) over the long term.<\/p>\n

The bar is so much higher now\u2014and for the sellers pushing inferior security products, that reality is unwelcome news. But for Cisco partners like you, it\u2019s something to embrace.<\/p>\n

Lead with Meraki MX, a converged networking and security solution<\/h2>\n

With Cisco Secure Networking solutions like the cloud-delivered Meraki MX<\/a>, you won\u2019t just check every box\u2014you\u2019ll exceed customer expectations. Meraki integrates superior firewall security with the number-one SD-WAN networking solution. Let\u2019s unpack why Meraki is the best-in-class converged solution with unmatched simplicity and performance:<\/p>\n

Superior malware protection:<\/strong> Cisco Meraki MX blocks 98 percent of malware threats, according to a 2023 Miercom performance evaluation. That\u2019s 25 percent better than the industry average, and 2x more effective than many standalone solutions.
\nZero-touch deployment:<\/strong> Meraki MX is truly zero-touch, resulting in 30 percent faster firewall deployment.
\nBest network visibility: Meraki offers the best network visibility and recognizes approximately 6,000 applications\u201427 percent more than leading competitors.
\nExpandable platform:<\/strong> As your customers\u2019 needs evolve and businesses grow, they can add more Meraki devices to create connected, intelligent workspaces\u2014all managed from a single dashboard.
\nAward-winning on-prem option:<\/strong> Do your customers need an on-premises solution? Offer the Cisco Firepower 1010, SE Labs\u2019 2023 winner for best next-generation firewall.
\nSASE architecture, now for SMBs:<\/strong> Many SMB organizations can benefit from a secure access service edge (SASE) architecture, with Meraki SD-WAN as its foundation. SASE can streamline and integrate networking and security in the cloud, and connect remote workers to any application across any network, from anywhere.<\/p>\n

Cisco is one of the largest cybersecurity companies with the most comprehensive portfolio of solutions to meet your customers\u2019 needs. We\u2019re also the global networking leader, and that\u2019s why our converged Secure Networking solutions stand above the competition.<\/p>\n

Make selling easier and more profitable with Cisco<\/h2>\n

Beyond its best-in-class status, Meraki offers other tremendous selling advantages, starting with higher profit margins, recurring revenue, and increased lifetime value. Did you know that Meraki boasts a 91 percent license renewal rate? Meraki creates happy SMB customers, 97 percent of whom agree that Cisco is a good solution for SMBs. Cisco Meraki also takes the friction out of your sales motions, with clear product pricing, comprehensive solutions, and world-class support.<\/p>\n

Cisco is fully committed to helping partners like you to grow your business and boost profitability. We\u2019re continually enhancing and streamlining our Cisco Partner Program, based on partner feedback. From high-quality sales and marketing resources to the flexible Cisco Enterprise Agreement, we make selling easier to give you an edge.<\/p>\n

Ready, set, SELL with new offers and promotions<\/h2>\n

Now for the final boost to help you win: generous new offers, discounts, and incentives that push your deals to closed-won status. Learn what\u2019s available to you, from the Secure your Future with Meraki MX<\/a> and our Secure the Edge Firewall Promotion<\/a> to drive new adoption and better profitability.<\/p>\n

The SMB market is highly competitive, but right now the race is yours to win. With superior secure networking solutions and attractive incentives, Cisco gives you the power to accelerate in that last mile\u2014and leave your competition behind.<\/p>\n

Visit SalesConnect to get started<\/h2>\n

Visit the SalesConnect Secure Network page for everything you need to win SMB deals: sales enablement materials, product data sheets, trainings, and the latest offers.<\/p>\n

View SalesConnect Resources<\/a><\/h2>\n

We\u2019d love to hear what you think. Ask a Question, Comment Below, and Stay Connected with #CiscoPartners on social!<\/p>\n

Cisco Partners Facebook<\/a>\u00a0\u00a0| \u00a0@CiscoPartners X\/Twitter<\/a>\u00a0\u00a0| \u00a0Cisco Partners LinkedIn<\/a><\/p>\n

\n\t\tShare\n
\n
<\/div>\n<\/div>\n
\n
\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
\n
\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
\n
\n\t <\/a>\n\t<\/div>\n<\/div>\n<\/div>\n
Share:<\/div>\n
\n
\n
<\/div>\n<\/div>\n
\n
\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
\n
\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
\n
\n\t <\/a>\n\t<\/div>\n<\/div>\n<\/div>\n

“}]]\u00a0\u00a0If you\u2019ve ever run a 5K race, you know that the last mile often determines the winner. It\u2019s all about timing: You have to choose your moment to accelerate the pace, pull away from the runners around you, and cross the finish line first. Selling cybersecurity solutions is like running a 5K.\u00a0\u00a0Read More<\/a>\u00a0Cisco Blogs\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n

If you\u2019ve ever run a 5K race, you know that the last mile often determines the winner. It\u2019s all about timing: You have to choose your moment to accelerate the pace, pull away from the runners around y\u2026 Read more on Cisco Blogs<\/a><\/p>\n

\u200b[[{“value”:”<\/p>\n

If you\u2019ve ever run a 5K race, you know that the last mile often determines the winner. It\u2019s all about timing: You have to choose your moment to accelerate the pace, pull away from the runners around you, and cross the finish line first.<\/p>\n

Selling cybersecurity solutions is like running a 5K. You and dozens of other sellers are vying for position to win deals in the lucrative (and highly competitive) small and medium business (SMB) market. But as a Cisco partner, you\u2019ve got a distinct advantage. And right now is your moment to kick into high gear, because Cisco is setting you up to win\u2014with a superior product and fantastic incentives that your competition can\u2019t match.<\/p>\n

Are you ready to do this? I\u2019m going to show you how to win the SMB market with Cisco Secure Networking solutions like Meraki MX.<\/p>\n

Recognize SMBs\u2019 unique security challenges<\/h2>\n

SMBs need much more from their security solutions than what they\u2019re typically getting. In 2024, being \u201csmall\u201d doesn\u2019t mean you get to fly under the radar: 43 percent of cyber attacks now target SMBs. No wonder that cybersecurity is now the number-one priority for SMB IT teams, according to a TechValidate survey<\/a>. Organizations need an advanced solution to stop sophisticated threats.<\/p>\n

But that\u2019s not their only requirement. An ideal security solution needs to be:<\/p>\n

Simple:<\/strong> Easy setup and intuitive operations are paramount, since SMB IT teams often have limited staff and resources.
\nScalable:<\/strong> Fast-growing SMBs need a flexible solution that can expand with their needs.
\nFast:<\/strong> Security can\u2019t slow down network performance. SMBs need to keep office and remote workers productive to meet business goals.
\nCost-effective:<\/strong> SMBs with limited budgets need to do more with less. They need a solution that provides a lower total cost of ownership (TCO) over the long term.<\/p>\n

The bar is so much higher now\u2014and for the sellers pushing inferior security products, that reality is unwelcome news. But for Cisco partners like you, it\u2019s something to embrace.<\/p>\n

Lead with Meraki MX, a converged networking and security solution<\/h2>\n

With Cisco Secure Networking solutions like the cloud-delivered Meraki MX<\/a>, you won\u2019t just check every box\u2014you\u2019ll exceed customer expectations. Meraki integrates superior firewall security with the number-one SD-WAN networking solution. Let\u2019s unpack why Meraki is the best-in-class converged solution with unmatched simplicity and performance:<\/p>\n

Superior malware protection:<\/strong> Cisco Meraki MX blocks 98 percent of malware threats, according to a 2023 Miercom performance evaluation. That\u2019s 25 percent better than the industry average, and 2x more effective than many standalone solutions.
\nZero-touch deployment:<\/strong> Meraki MX is truly zero-touch, resulting in 30 percent faster firewall deployment.
\nBest network visibility: Meraki offers the best network visibility and recognizes approximately 6,000 applications\u201427 percent more than leading competitors.
\nExpandable platform:<\/strong> As your customers\u2019 needs evolve and businesses grow, they can add more Meraki devices to create connected, intelligent workspaces\u2014all managed from a single dashboard.
\nAward-winning on-prem option:<\/strong> Do your customers need an on-premises solution? Offer the Cisco Firepower 1010, SE Labs\u2019 2023 winner for best next-generation firewall.
\nSASE architecture, now for SMBs:<\/strong> Many SMB organizations can benefit from a secure access service edge (SASE) architecture, with Meraki SD-WAN as its foundation. SASE can streamline and integrate networking and security in the cloud, and connect remote workers to any application across any network, from anywhere.<\/p>\n

Cisco is one of the largest cybersecurity companies with the most comprehensive portfolio of solutions to meet your customers\u2019 needs. We\u2019re also the global networking leader, and that\u2019s why our converged Secure Networking solutions stand above the competition.<\/p>\n

Make selling easier and more profitable with Cisco<\/h2>\n

Beyond its best-in-class status, Meraki offers other tremendous selling advantages, starting with higher profit margins, recurring revenue, and increased lifetime value. Did you know that Meraki boasts a 91 percent license renewal rate? Meraki creates happy SMB customers, 97 percent of whom agree that Cisco is a good solution for SMBs. Cisco Meraki also takes the friction out of your sales motions, with clear product pricing, comprehensive solutions, and world-class support.<\/p>\n

Cisco is fully committed to helping partners like you to grow your business and boost profitability. We\u2019re continually enhancing and streamlining our Cisco Partner Program, based on partner feedback. From high-quality sales and marketing resources to the flexible Cisco Enterprise Agreement, we make selling easier to give you an edge.<\/p>\n

Ready, set, SELL with new offers and promotions<\/h2>\n

Now for the final boost to help you win: generous new offers, discounts, and incentives that push your deals to closed-won status. Learn what\u2019s available to you, from the Secure your Future with Meraki MX<\/a> and our Secure the Edge Firewall Promotion<\/a> to drive new adoption and better profitability.<\/p>\n

The SMB market is highly competitive, but right now the race is yours to win. With superior secure networking solutions and attractive incentives, Cisco gives you the power to accelerate in that last mile\u2014and leave your competition behind.<\/p>\n

Visit SalesConnect to get started<\/h2>\n

Visit the SalesConnect Secure Network page for everything you need to win SMB deals: sales enablement materials, product data sheets, trainings, and the latest offers.<\/p>\n

View SalesConnect Resources<\/a><\/h2>\n

We\u2019d love to hear what you think. Ask a Question, Comment Below, and Stay Connected with #CiscoPartners on social!<\/p>\n

Cisco Partners Facebook<\/a>\u00a0\u00a0| \u00a0@CiscoPartners X\/Twitter<\/a>\u00a0\u00a0| \u00a0Cisco Partners LinkedIn<\/a><\/p>\n

\n\t\tShare<\/p>\n
\n
<\/div>\n<\/div>\n
\n
\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
\n
\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
\n
\n\t <\/a>\n\t<\/div>\n<\/div>\n<\/div>\n
Share:<\/div>\n
\n
\n
<\/div>\n<\/div>\n
\n
\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
\n
\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
\n
\n\t <\/a>\n\t<\/div>\n<\/div>\n<\/div>\n

“}]]\u00a0\u00a0If you\u2019ve ever run a 5K race, you know that the last mile often determines the winner. It\u2019s all about timing: You have to choose your moment to accelerate the pace, pull away from the runners around you, and cross the finish line first. Selling cybersecurity solutions is like running a 5K.\u00a0\u00a0Read More<\/a>\u00a0Cisco Blogs\u00a0<\/p>\n

<\/p>\n","protected":false},"author":0,"featured_media":2372,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cisco-learning"],"yoast_head":"\nHow to Win the SMB Market with Cisco Secure Networking Shawn Yuskaitis on February 7, 2024 at 5:00 pm - JHC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Win the SMB Market with Cisco Secure Networking Shawn Yuskaitis on February 7, 2024 at 5:00 pm\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve ever run a 5K race, you know that the last mile often determines the winner. It\u2019s all about timing: You have to choose your moment to accelerate the pace, pull away from the runners around y\u2026 Read more on Cisco Blogs \u200b[[{"value":" If you\u2019ve ever run a 5K race, you know that the last mile often determines the winner. It\u2019s all about timing: You have to choose your moment to accelerate the pace, pull away from the runners around you, and cross the finish line first. Selling cybersecurity solutions is like running a 5K. You and dozens of other sellers are vying for position to win deals in the lucrative (and highly competitive) small and medium business (SMB) market. But as a Cisco partner, you\u2019ve got a distinct advantage. And right now is your moment to kick into high gear, because Cisco is setting you up to win\u2014with a superior product and fantastic incentives that your competition can\u2019t match. Are you ready to do this? I\u2019m going to show you how to win the SMB market with Cisco Secure Networking solutions like Meraki MX. Recognize SMBs\u2019 unique security challenges SMBs need much more from their security solutions than what they\u2019re typically getting. In 2024, being \u201csmall\u201d doesn\u2019t mean you get to fly under the radar: 43 percent of cyber attacks now target SMBs. No wonder that cybersecurity is now the number-one priority for SMB IT teams, according to a TechValidate survey. Organizations need an advanced solution to stop sophisticated threats. But that\u2019s not their only requirement. An ideal security solution needs to be: Simple: Easy setup and intuitive operations are paramount, since SMB IT teams often have limited staff and resources. Scalable: Fast-growing SMBs need a flexible solution that can expand with their needs. Fast: Security can\u2019t slow down network performance. SMBs need to keep office and remote workers productive to meet business goals. Cost-effective: SMBs with limited budgets need to do more with less. They need a solution that provides a lower total cost of ownership (TCO) over the long term. The bar is so much higher now\u2014and for the sellers pushing inferior security products, that reality is unwelcome news. But for Cisco partners like you, it\u2019s something to embrace. Lead with Meraki MX, a converged networking and security solution With Cisco Secure Networking solutions like the cloud-delivered Meraki MX, you won\u2019t just check every box\u2014you\u2019ll exceed customer expectations. Meraki integrates superior firewall security with the number-one SD-WAN networking solution. Let\u2019s unpack why Meraki is the best-in-class converged solution with unmatched simplicity and performance: Superior malware protection: Cisco Meraki MX blocks 98 percent of malware threats, according to a 2023 Miercom performance evaluation. That\u2019s 25 percent better than the industry average, and 2x more effective than many standalone solutions. Zero-touch deployment: Meraki MX is truly zero-touch, resulting in 30 percent faster firewall deployment. Best network visibility: Meraki offers the best network visibility and recognizes approximately 6,000 applications\u201427 percent more than leading competitors. Expandable platform: As your customers\u2019 needs evolve and businesses grow, they can add more Meraki devices to create connected, intelligent workspaces\u2014all managed from a single dashboard. Award-winning on-prem option: Do your customers need an on-premises solution? Offer the Cisco Firepower 1010, SE Labs\u2019 2023 winner for best next-generation firewall. SASE architecture, now for SMBs: Many SMB organizations can benefit from a secure access service edge (SASE) architecture, with Meraki SD-WAN as its foundation. SASE can streamline and integrate networking and security in the cloud, and connect remote workers to any application across any network, from anywhere. Cisco is one of the largest cybersecurity companies with the most comprehensive portfolio of solutions to meet your customers\u2019 needs. We\u2019re also the global networking leader, and that\u2019s why our converged Secure Networking solutions stand above the competition. Make selling easier and more profitable with Cisco Beyond its best-in-class status, Meraki offers other tremendous selling advantages, starting with higher profit margins, recurring revenue, and increased lifetime value. Did you know that Meraki boasts a 91 percent license renewal rate? Meraki creates happy SMB customers, 97 percent of whom agree that Cisco is a good solution for SMBs. Cisco Meraki also takes the friction out of your sales motions, with clear product pricing, comprehensive solutions, and world-class support. Cisco is fully committed to helping partners like you to grow your business and boost profitability. We\u2019re continually enhancing and streamlining our Cisco Partner Program, based on partner feedback. From high-quality sales and marketing resources to the flexible Cisco Enterprise Agreement, we make selling easier to give you an edge. Ready, set, SELL with new offers and promotions Now for the final boost to help you win: generous new offers, discounts, and incentives that push your deals to closed-won status. Learn what\u2019s available to you, from the Secure your Future with Meraki MX and our Secure the Edge Firewall Promotion to drive new adoption and better profitability. The SMB market is highly competitive, but right now the race is yours to win. With superior secure networking solutions and attractive incentives, Cisco gives you the power to accelerate in that last mile\u2014and leave your competition behind. Visit SalesConnect to get started Visit the SalesConnect Secure Network page for everything you need to win SMB deals: sales enablement materials, product data sheets, trainings, and the latest offers. View SalesConnect Resources We\u2019d love to hear what you think. Ask a Question, Comment Below, and Stay Connected with #CiscoPartners on social! Cisco Partners Facebook\u00a0\u00a0| \u00a0@CiscoPartners X\/Twitter\u00a0\u00a0| \u00a0Cisco Partners LinkedIn Share Share: "}]]\u00a0\u00a0If you\u2019ve ever run a 5K race, you know that the last mile often determines the winner. It\u2019s all about timing: You have to choose your moment to accelerate the pace, pull away from the runners around you, and cross the finish line first. Selling cybersecurity solutions is like running a 5K.\u00a0\u00a0Read More\u00a0Cisco Blogs\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/\" \/>\n<meta property=\"og:site_name\" content=\"JHC\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-07T19:55:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2024\/02\/16564119-w6v8FX.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"How to Win the SMB Market with Cisco Secure Networking Shawn Yuskaitis on February 7, 2024 at 5:00 pm\",\"datePublished\":\"2024-02-07T19:55:25+00:00\",\"dateModified\":\"2024-02-07T19:55:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/\"},\"wordCount\":1005,\"publisher\":{\"@id\":\"https:\/\/jacksonholdingcompany.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2024\/02\/16564119-w6v8FX.gif\",\"articleSection\":[\"Cisco: Learning\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/\",\"url\":\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/\",\"name\":\"How to Win the SMB Market with Cisco Secure Networking Shawn Yuskaitis on February 7, 2024 at 5:00 pm - JHC\",\"isPartOf\":{\"@id\":\"https:\/\/jacksonholdingcompany.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2024\/02\/16564119-w6v8FX.gif\",\"datePublished\":\"2024-02-07T19:55:25+00:00\",\"dateModified\":\"2024-02-07T19:55:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#primaryimage\",\"url\":\"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2024\/02\/16564119-w6v8FX.gif\",\"contentUrl\":\"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2024\/02\/16564119-w6v8FX.gif\",\"width\":1,\"height\":1},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/jacksonholdingcompany.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Win the SMB Market with Cisco Secure Networking Shawn Yuskaitis on February 7, 2024 at 5:00 pm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jacksonholdingcompany.com\/#website\",\"url\":\"https:\/\/jacksonholdingcompany.com\/\",\"name\":\"JHC\",\"description\":\"Your Business Is Our Business\",\"publisher\":{\"@id\":\"https:\/\/jacksonholdingcompany.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/jacksonholdingcompany.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/jacksonholdingcompany.com\/#organization\",\"name\":\"JHC\",\"url\":\"https:\/\/jacksonholdingcompany.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jacksonholdingcompany.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2023\/07\/cropped-cropped-jHC-white-500-\u00d7-200-px-1-1.png\",\"contentUrl\":\"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2023\/07\/cropped-cropped-jHC-white-500-\u00d7-200-px-1-1.png\",\"width\":452,\"height\":149,\"caption\":\"JHC\"},\"image\":{\"@id\":\"https:\/\/jacksonholdingcompany.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Win the SMB Market with Cisco Secure Networking Shawn Yuskaitis on February 7, 2024 at 5:00 pm - JHC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/","og_locale":"en_US","og_type":"article","og_title":"How to Win the SMB Market with Cisco Secure Networking Shawn Yuskaitis on February 7, 2024 at 5:00 pm","og_description":"If you\u2019ve ever run a 5K race, you know that the last mile often determines the winner. It\u2019s all about timing: You have to choose your moment to accelerate the pace, pull away from the runners around y\u2026 Read more on Cisco Blogs \u200b[[{\"value\":\" If you\u2019ve ever run a 5K race, you know that the last mile often determines the winner. It\u2019s all about timing: You have to choose your moment to accelerate the pace, pull away from the runners around you, and cross the finish line first. Selling cybersecurity solutions is like running a 5K. You and dozens of other sellers are vying for position to win deals in the lucrative (and highly competitive) small and medium business (SMB) market. But as a Cisco partner, you\u2019ve got a distinct advantage. And right now is your moment to kick into high gear, because Cisco is setting you up to win\u2014with a superior product and fantastic incentives that your competition can\u2019t match. Are you ready to do this? I\u2019m going to show you how to win the SMB market with Cisco Secure Networking solutions like Meraki MX. Recognize SMBs\u2019 unique security challenges SMBs need much more from their security solutions than what they\u2019re typically getting. In 2024, being \u201csmall\u201d doesn\u2019t mean you get to fly under the radar: 43 percent of cyber attacks now target SMBs. No wonder that cybersecurity is now the number-one priority for SMB IT teams, according to a TechValidate survey. Organizations need an advanced solution to stop sophisticated threats. But that\u2019s not their only requirement. An ideal security solution needs to be: Simple: Easy setup and intuitive operations are paramount, since SMB IT teams often have limited staff and resources. Scalable: Fast-growing SMBs need a flexible solution that can expand with their needs. Fast: Security can\u2019t slow down network performance. SMBs need to keep office and remote workers productive to meet business goals. Cost-effective: SMBs with limited budgets need to do more with less. They need a solution that provides a lower total cost of ownership (TCO) over the long term. The bar is so much higher now\u2014and for the sellers pushing inferior security products, that reality is unwelcome news. But for Cisco partners like you, it\u2019s something to embrace. Lead with Meraki MX, a converged networking and security solution With Cisco Secure Networking solutions like the cloud-delivered Meraki MX, you won\u2019t just check every box\u2014you\u2019ll exceed customer expectations. Meraki integrates superior firewall security with the number-one SD-WAN networking solution. Let\u2019s unpack why Meraki is the best-in-class converged solution with unmatched simplicity and performance: Superior malware protection: Cisco Meraki MX blocks 98 percent of malware threats, according to a 2023 Miercom performance evaluation. That\u2019s 25 percent better than the industry average, and 2x more effective than many standalone solutions. Zero-touch deployment: Meraki MX is truly zero-touch, resulting in 30 percent faster firewall deployment. Best network visibility: Meraki offers the best network visibility and recognizes approximately 6,000 applications\u201427 percent more than leading competitors. Expandable platform: As your customers\u2019 needs evolve and businesses grow, they can add more Meraki devices to create connected, intelligent workspaces\u2014all managed from a single dashboard. Award-winning on-prem option: Do your customers need an on-premises solution? Offer the Cisco Firepower 1010, SE Labs\u2019 2023 winner for best next-generation firewall. SASE architecture, now for SMBs: Many SMB organizations can benefit from a secure access service edge (SASE) architecture, with Meraki SD-WAN as its foundation. SASE can streamline and integrate networking and security in the cloud, and connect remote workers to any application across any network, from anywhere. Cisco is one of the largest cybersecurity companies with the most comprehensive portfolio of solutions to meet your customers\u2019 needs. We\u2019re also the global networking leader, and that\u2019s why our converged Secure Networking solutions stand above the competition. Make selling easier and more profitable with Cisco Beyond its best-in-class status, Meraki offers other tremendous selling advantages, starting with higher profit margins, recurring revenue, and increased lifetime value. Did you know that Meraki boasts a 91 percent license renewal rate? Meraki creates happy SMB customers, 97 percent of whom agree that Cisco is a good solution for SMBs. Cisco Meraki also takes the friction out of your sales motions, with clear product pricing, comprehensive solutions, and world-class support. Cisco is fully committed to helping partners like you to grow your business and boost profitability. We\u2019re continually enhancing and streamlining our Cisco Partner Program, based on partner feedback. From high-quality sales and marketing resources to the flexible Cisco Enterprise Agreement, we make selling easier to give you an edge. Ready, set, SELL with new offers and promotions Now for the final boost to help you win: generous new offers, discounts, and incentives that push your deals to closed-won status. Learn what\u2019s available to you, from the Secure your Future with Meraki MX and our Secure the Edge Firewall Promotion to drive new adoption and better profitability. The SMB market is highly competitive, but right now the race is yours to win. With superior secure networking solutions and attractive incentives, Cisco gives you the power to accelerate in that last mile\u2014and leave your competition behind. Visit SalesConnect to get started Visit the SalesConnect Secure Network page for everything you need to win SMB deals: sales enablement materials, product data sheets, trainings, and the latest offers. View SalesConnect Resources We\u2019d love to hear what you think. Ask a Question, Comment Below, and Stay Connected with #CiscoPartners on social! Cisco Partners Facebook\u00a0\u00a0| \u00a0@CiscoPartners X\/Twitter\u00a0\u00a0| \u00a0Cisco Partners LinkedIn Share Share: \"}]]\u00a0\u00a0If you\u2019ve ever run a 5K race, you know that the last mile often determines the winner. It\u2019s all about timing: You have to choose your moment to accelerate the pace, pull away from the runners around you, and cross the finish line first. Selling cybersecurity solutions is like running a 5K.\u00a0\u00a0Read More\u00a0Cisco Blogs\u00a0","og_url":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/","og_site_name":"JHC","article_published_time":"2024-02-07T19:55:25+00:00","og_image":[{"width":1,"height":1,"url":"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2024\/02\/16564119-w6v8FX.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#article","isPartOf":{"@id":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/"},"author":{"name":"","@id":""},"headline":"How to Win the SMB Market with Cisco Secure Networking Shawn Yuskaitis on February 7, 2024 at 5:00 pm","datePublished":"2024-02-07T19:55:25+00:00","dateModified":"2024-02-07T19:55:25+00:00","mainEntityOfPage":{"@id":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/"},"wordCount":1005,"publisher":{"@id":"https:\/\/jacksonholdingcompany.com\/#organization"},"image":{"@id":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#primaryimage"},"thumbnailUrl":"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2024\/02\/16564119-w6v8FX.gif","articleSection":["Cisco: Learning"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/","url":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/","name":"How to Win the SMB Market with Cisco Secure Networking Shawn Yuskaitis on February 7, 2024 at 5:00 pm - JHC","isPartOf":{"@id":"https:\/\/jacksonholdingcompany.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#primaryimage"},"image":{"@id":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#primaryimage"},"thumbnailUrl":"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2024\/02\/16564119-w6v8FX.gif","datePublished":"2024-02-07T19:55:25+00:00","dateModified":"2024-02-07T19:55:25+00:00","breadcrumb":{"@id":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#primaryimage","url":"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2024\/02\/16564119-w6v8FX.gif","contentUrl":"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2024\/02\/16564119-w6v8FX.gif","width":1,"height":1},{"@type":"BreadcrumbList","@id":"https:\/\/jacksonholdingcompany.com\/how-to-win-the-smb-market-with-cisco-secure-networking-shawn-yuskaitis-on-february-7-2024-at-500-pm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jacksonholdingcompany.com\/"},{"@type":"ListItem","position":2,"name":"How to Win the SMB Market with Cisco Secure Networking Shawn Yuskaitis on February 7, 2024 at 5:00 pm"}]},{"@type":"WebSite","@id":"https:\/\/jacksonholdingcompany.com\/#website","url":"https:\/\/jacksonholdingcompany.com\/","name":"JHC","description":"Your Business Is Our Business","publisher":{"@id":"https:\/\/jacksonholdingcompany.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jacksonholdingcompany.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jacksonholdingcompany.com\/#organization","name":"JHC","url":"https:\/\/jacksonholdingcompany.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jacksonholdingcompany.com\/#\/schema\/logo\/image\/","url":"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2023\/07\/cropped-cropped-jHC-white-500-\u00d7-200-px-1-1.png","contentUrl":"https:\/\/jacksonholdingcompany.com\/wp-content\/uploads\/2023\/07\/cropped-cropped-jHC-white-500-\u00d7-200-px-1-1.png","width":452,"height":149,"caption":"JHC"},"image":{"@id":"https:\/\/jacksonholdingcompany.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/posts\/2371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/comments?post=2371"}],"version-history":[{"count":0,"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/posts\/2371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/media\/2372"}],"wp:attachment":[{"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/media?parent=2371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/categories?post=2371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jacksonholdingcompany.com\/wp-json\/wp\/v2\/tags?post=2371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}