Complex is easy; simple is hard. But with a platform strategy and cutting-edge AI, Cisco simplifies networking, security, collaboration, and more. More RSS Feeds: https://newsroom.cisco.com/c/r/newsroom/en/us/rss-feeds.html

​Cisco Newsroom: Security  Complex is easy; simple is hard. But with a platform strategy and cutting-edge AI, Cisco simplifies networking, security, collaboration, and more. More RSS Feeds: https://newsroom.cisco.com/c/r/newsroom/en/us/rss-feeds.html Read More 

Progress and complexity have an uneasy relationship. The more technology adds new features, power, and capabilities, the
more difficult it gets to implement, manage, and maintain – not to mention, secure.
That’s why simplicity has a power all its own.

“The underlying cause of most frustration for
network teams at any scale is complexity,” said Jonathan Davidson.
“Complexity creates errors, it creates outages, it creates costs, it causes delays, and it exposes security risks.”

Jonathan Davidson, EVP and General Manager, Cisco Networking

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“The landscape is getting more complex,”
said Fletcher Previn. “And employees and customers are
asking for us to make it simpler. Complex is easy; simple is hard. But it is the
strategy of the company — as we consolidate various platforms and tools into
unified Networking Cloud, Security Cloud, experiences, unified management, and
unified products — to manifest simpler experiences for our teams and for our
customers.”

Fletcher Previn, SVP and Chief
Information Officer

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Cisco technology is getting more complicated and sophisticated,
but the user experience isn’t.

It’s a strategy that is already resonating
with
analysts and customers, including Zeus Kerravala. He describes these new Cisco platform-based solutions as
“superclouds”.

“I think Cisco’s vision is outstanding,” he told SiliconAngle.
“They
want to create these clouds for security and networking. They have one for Webex
already and Full-Stack Observability. I believe they’ll probably build one for
sustainability sometime down the road.”

Zeus Kerravala, Founder and
Principal
Analyst ZK Research

Complex, disjointed, energy-intensive technologies won’t cut it in a
world where everyone needs to be securely connected. In effect, technology
needs to be democratized, to reach as many people as possible.

“One of the things we talk about is how do we
make
sure our solutions reach everyone,” Ronak Desai said, “including the
other
participants of this world economy who may be underserved. It’s a critical role,
giving the best possible application and digital experience to a user in even
the
most remote parts of the world. And this is how we are helping Cisco’s ultimate
goal: To ensure that everyone is a first-class citizen and has the same
experience
on the network.”

Ronak Desai, SVP and GM, Cisco
Full-Stack
Observability and AppDynamics

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“Unified experiences will not only bring
together
these technologies and applications,” said Jonathan Davidson. “They will
bring
together both people and things. And if we securely connect everything, then
anything is possible.”

Jonathan Davidson, EVP and General
Manager, Cisco Networking

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“Until now, there has never been a consistent
way to
go through and automate your network operations to analyze and diagnose issues
and
to assure the user experience in one place,” said Jonathan Davidson. “And
that
is driving the vision for the Cisco Networking Cloud.”

Jonathan Davidson, EVP and General
Manager, Cisco Networking

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“Cisco Networking Cloud is bringing cloud-based
management monitoring and the ability to configure and see what’s happening
across
your infrastructure, from your campus to your data center to the internet,”
Cisco CEO Chuck Robbins said in a CNBC interview, “and actually to
have
a single pane of glass from the cloud to manage cloud-based assets as well as
on-prem assets.”

Chuck Robbins, Chair and Chief
Executive
Officer

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That vision includes an intuitive, central interface, from which to
manage all aspects of your network, no matter where it resides or reaches. And
powerful, predictive AI to drive insights and actions.

“On average, people have between 50 and 70
products
within their organizations that they have to deal with,” said Jeetu Patel. “That’s 50 to 70
different policy engines. That’s 50 to 70 different places where you’ve got
contention for policy. It makes our defenses completely isolated as the attacks
are
getting extremely coordinated.”

Jeetu Patel, EVP and General
Manager,
Security and Collaboration

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“The Cisco Security Cloud is a global,
cloud-delivered service with a unified policy engine and open API,” Jeetu Patel
said. “It has the ability to be cloud native but multi-cloud
friendly. So
that regardless of how you decide to move your workload, you will have a common
set
of security parameters that can be applied without a huge amount of overhead and
burden on management.”

Jeetu Patel, EVP and General
Manager,
Security and Collaboration

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“Cisco’s XDR offering brings simplicity to
multi-vendor, multi-vector, multi-cloud security environments,” Liz Centoni, wrote in a blog post. “And by employing powerful AI predictive technologies, it stops advanced threats before they disrupt businesses — and lives.”

Liz Centoni, EVP, Chief Strategy
Officer
and General Manager, Applications

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With cutting edge features like real-time translation for dozens of languages and background-noise reduction (to name but a few), Webex provides a superior user experience. Even behind the scenes, the Webex platform is also making IT’s life easier.

“We’ve integrated Webex deeply with ThousandEyes
and
Control Hub,” said Jeetu Patel. “And what you get is end-to-end
visibility. And only Cisco can provide this level of visibility. Cause we’ve got
the
breadth of capability that’s all tied together. And that’s the beauty of working
as
an integrated platform.”

Jeetu Patel, EVP and General
Manager,
Security and Collaboration

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“We want to make Hybrid Work simple for IT to
operate their networks and applications,” Jeetu Patel added, “because if
the
IT experience suffers, the user experience suffers. And nobody but Cisco can
provide
this level of visibility, insight and action.”

Jeetu Patel, EVP and General
Manager,
Security and Collaboration

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In the end it’s about the user experience, for IT and hybrid
workers.

Sustainability is also being integrated into solutions like Nexus
Dashboard and Intersight.

“Nexus Dashboard will show you real-time and
historical data into the cost, the energy consumption, and your greenhouse gas
emission all in one place,” said Jonathan Davidson. “Those new integrations
and
environmental APIs give you visibility into Cisco and third-party servers,
switches,
storage devices for a full and complete data center view.”

Jonathan Davidson, EVP and General
Manager, Cisco Networking

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“Use cases like generative AI are taking over,”
said Jonathan Davidson. “And they have specific requirements. You need to
have
low latency. You need to have a lossless fabric, and to optimize performance of
your
assets and to protect those investments. Cisco Nexus has the automation
templates
that give you the visibility to both build and manage your data center for AI
applications.”

Jonathan Davidson, EVP and General
Manager, Cisco Networking

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Cisco is also looking to the next wave in networking, to be driven by
quantum computing. Instead of binary digits, or bits, quantum computers employ quantum
bits, called qubits.

The ultimate payoff could be a network
that’s
more capable and secure than anything available today. Because while quantum
could fall into the hands of cybercriminals, companies like Cisco are
pioneering
powerful quantum defenses.

“Quantum networking could enable a new type of secure connection between digital
devices, making them impenetrable to hacks,” Liz Centoni has stated.“…
All
of these possibilities would re-shape the internet we know and use today.”

Liz Centoni, EVP, Chief Strategy
Officer
and General Manager, Applications

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If it all sounds complicated, it is. But
Cisco
is already exploring solutions that will make the transition to quantum
simpler,
scalable, and secure.

“Take a qubit that is in the superconducting realm and needs to be transported
over
long distances,” Ramana Kompella explained.
“You need a transducer that transfers the quantity of information from the
superconducting realm to a photonic one. In our solutions, the intersection is
all
photonic. If you’re already using photonic-based processes, then you don’t need
the
transducers.”

Ramana Kompella, Distinguished
Engineer
and Head of Research

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You also won’t need to operate at
supercold,
superconducting temperatures.

“We want everything to be functioning at practical temperatures,” Ramana Kompella
added, “easy to operate and easy to maintain.”

Ramana Kompella, Distinguished
Engineer
and Head of Research

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Easy to operate, easy to maintain, and
simple
to secure is all but Cisco’s mantra for the future — and with its platform
strategy, for the present as well.

“Our goal of transforming infrastructure comes down to one basic principle,”
Jonathan Davidson stressed. “We want to simplify it everywhere at every
scale.
And this is why we believe that the platform approach is the foundation and the
future of simplified networking.”

Jonathan Davidson, EVP and General
Manager, Cisco Networking

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